The Brief
Meaningful Comfort & Connection
Y'HOODIE
-
Logo Suite & Creative Direction -
Brand Messaging
-
Shopify Web Design, Copy, & Development
-
Product Design
The Strategy Behind the Brand
Y’hoodie began with a mission: to design something that felt meaningful and wearable. Jewish pride, support for Israel, identity, and voice—expressed in a way that feels bold, fun, and unapologetically cool.
From the start, this wasn’t just about sweatshirts. It was about creating a brand people want to wear because of what it says and how it says it. I developed the full brand identity, designed the apparel line, and built a custom Shopify site that made the entire experience feel seamless with clean layout, strong messaging, and merch that leads.
Every design detail carries weight—from the iconography to the color choices to the tone of the copy. It’s equal parts movement, merch, and message. The result? A brand with something to say and the clarity to say it well.
Results at a glance
- A brand identity that lives beyond the logo, carried through apparel, packaging, and presence
- Merch that speaks and gets worn
- A Shopify storefront built to scale
- A growing movement of customers proudly wearing their values
- A brand people connect with instantly: fun, intentional, and proud
Shani truly understood my vision and brought it to life.
Working with Shani was a great experience—she’s personable, professional, and easy to get ahold of. She was spot on when it came to translating my ideas into designs and creating a business website that matched the vibe I was going for. I loved her thought process and how deeply she understood my vision. Thanks to Shani, I now have a fantastic website and fabulous sweatshirts and hoodies that perfectly reflect my brand.
Aliza Kutoff, Founder of y'hoodie.com
