The Brief
Vintage & Feminine
The Anatomy of a Yenta
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Creative Direction -
Book Cover Design
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Book Layout Design
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Marketing Ad Campaign
The Strategy Behind the Brand
This project started with a bold message—and the need to make it approachable.
Anatomy of a Yenta wasn’t meant to blend in. Raizy Fried wanted to challenge assumptions, start real conversations, and do it all through a reading experience that felt elevated and immersive.
We designed the full book layout to reflect that balance: bold thinking, softened by beauty. From typography and color pacing to custom chapter spreads, every detail was crafted to support the emotional cadence of the message. The visuals soften the punch without diluting the point.
Within the first year of launch, the book went into reprint.
On the shelf, it feels like a design object. In hand, it reads like a conversation that pulls you in gently—then makes you think. This is branding through layout, and storytelling through typography.
Results at a glance
- Full interior layout design with intentional pacing + rhythm
- Custom typography and chapter styling to enhance the reader’s experience
- A visual experience that softens and elevates a bold message
- Built to stand out on the shelf and feel meaningful in the reader’s hands
- Reprinted within the first year due to strong engagement and demand
Shani is incredible at executing her clients' specific style and vision.
She listens carefully, understands exactly what you’re looking for, and brings it to life in a way that’s even better than you imagined. The communication was smooth and easy—Shani was always quick to respond and ensured every detail was exactly what I wanted, making the entire experience stress-free. I came in looking to create a masterpiece—and mission accomplished! The final design exceeded my expectations, adding incredible value to the presentation of my book.
