The Brief
Confident & Approachable
Birth Positive
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Logo Suite & Creative Direction
The Strategy Behind the Brand
“I was ready to grow… but not without the right foundation.”
When Lauren came to me, she was already on the move. She had a web designer lined up. A growing audience. And a clear vision of what was next.
But she knew one thing for sure: she wasn’t going to build a new website on top of an old brand that no longer fit.
“I didn’t want to decorate the house before we poured the foundation.”
And that’s exactly how we approached her brand.
Lauren needed a brand that reflected the trust, clarity, and grounded confidence she brings to her doula and childbirth education practice — Birth Positive. Something that felt natural but elevated, gentle but sure, informational without feeling clinical.
From Visual Identity to Visual Integrity
We created a full visual system — one that gave Lauren the freedom to grow and show up consistently across every touchpoint.
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A logo system that reflects the steady support and wise energy she brings to each client
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Typography that feels clean, clear, and calming
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Colors that feel like her — grounded in education, care, and clarity
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And a brand strategy that’s aligned, intentional, and built to last
“Now, I have a brand that truly represents me, with colors, fonts, and a logo that I’m so proud to share with the world.” – Lauren
Results at a glance
- Brand strategy and creative direction aligned with Lauren’s growth phase
- Refined color palette with emotional nuance and confident warmth
- Custom logo and brand identity built for both print and digital
- Clarity and cohesion that adds legitimacy to her next chapter
- A brand experience that feels approachable, polished, and true to her voice
Shani is a gem to work with! She has great energy and was genuinely committed to capturing exactly what I wanted to convey about my brand through design.
The entire process with SJC was easy, smooth, and timely. I came to Shani at a pivotal stage in my business—I was growing and needed my brand aesthetic to reflect the high value I offer. After years of DIYing my designs, I was ready for an upgrade. I was drawn to her work because of its perfect balance of femininity and strength, and she totally understood my vision. Now, I have a brand that truly represents me, with colors, fonts, and a logo that I’m so proud to share with the world. The Figma process was a highlight! It made giving feedback so easy and enjoyable. Working with Shani has been a game-changer for my brand.
